Friday, November 30, 2012
To grow old like Brad Pitt
I don't get this campaign at all. Makes no sense to me - where is Catherine Deneuve for god's sake?
I digress. The campaign strategy is not what this post is about.
So, I'm walking into a large department store and there blocking the aisle is a huge poster of Brad looking every one of his 48 years. Yes, bags under the old eyes, the ones that don't come from a late night but from years of late nights (and some of those with kids), lines around the eyes and across the forehead, the skin not tightly stretched against the cheekbones - the stuff that whacks me in the eye when I turn the bathroom light on at 6:30 am.
But where's the retouching? Where's the finishing that makes Julianne Moore look 35 instead of 51? I know she's a natural beauty (and doesn't believe in cosmetic surgery) but come on, there have got to be some signs of aging.
I would prefer to see a few lines and sags - there is nothing more beautiful than a beauty who ages with grace. Good for Brad. Can anyone site an equivalent female star in a major campaign that is not retouched? Do tell.
I'll get off the soapbox now.